This work was made in collaboration with my supervisor as a side project from the material I focused on during my placement year. 

As the studio was directed at advertising and brand design, pursuing this project meant consistent and meaningful feedback on what could become the foundation for a new line of merchandise to break into the flourishing Omani tourism industry.

The intention was to capture the essence of scenes you might see when visiting Oman as a tourist or newcomer, from the close food culture to the extravagant outdoor activities. People leaving the country after a visit may have a special fond memory of a specific activity they did, and seeing a piece of merchandise that reminds them of that special moment may incite them to purchase it.

The consistent design also opens the door for future merchandise that would be more directed to the art rather than the scenes they depict, on a strong foundation connected closely to the identity of the country.

These are the finished T-shirt designs I brainstormed in my free time for the Opened Clothing brand, creating work inspired by graffiti art, other brand designs and character identity.

I did this as a personal project during my placement year, using it for a practice ground with the Adobe Suite. These designs would be done in my off-hours in the office, with some feedback from colleagues as well as the brand designer himself. The significance it holds for me lies in the character art - this line of clothing would strive to be unique, eye-catching and bold, fundamentally following the design process that most cartoons are made with. That way, I could still have fun with the work and add a personal flourish to it, while still experimenting with other styles and tools that I wanted to implement into my process.

Eco & Polly are two characters I designed in my final year of university as part of an eco-awareness campaign for Roots. Inspired by both Wenlock & Mandeville from the 2012 London Olympics, and the Dumb Ways to Die art, these colourful characters bring a playful face to an otherwise serious issue.  

Eco (left) and Polly (right) created a dynamic for the campaign that enabled viewers to connect with it at an emotional level, with Eco's bombastic shenanigans and Polly's worrisome personality getting them into messes of all sorts. The audience naturally thinks of basic ways that they could get themselves out of the situations that these two characters are caught up in, working as a device on the sub-conscious to think more about the environment and how one could be more mindful. All-in-all, it is inspired by the same sort of psychology used by Dumb Ways to Die, where common sense seems like a foreign idea in the world of these two characters.

Proposed logos for Orthopaedic Society of Oman Annual Conference 2025

More logo designs